Advocacy: A Long-term, On-going Process

Chapter 8: Leadership and Advocacy Podcast: Virtual Interview with Dr. Ann Ewbank

When advocacy becomes a regular part of a school librarian’s daily practice, then the long-term, on-going nature this work becomes clear. School librarians must always serve stakeholders in such a way as to engender their support for the professional work and leadership of the school librarian and the role of the library program in student learning. The history of school librarianship is clear. School librarians can never rest on their laurels and assume that their positions, library budgets, and programs are safe from cuts when budgets get tight, district deficits loom, or national trends in education shift.

Readers of Ann Dutton Ewbank’s book Political Advocacy for School Librarians: Leveraging Your Influence (2019) can find additional support for stepping out of one’s comfort zone and developing persuasive messages. School librarians can also use the American Library Association’s Library Advocate’s Handbook (2008), which includes guidelines for telling the library story, successful speaking tips, including a speaker’s checklist, and tips for talking with the media and dealing with tough questions.

Advocating for the Program
When school librarians have formed a solid base of support for the contributions of the library program to the school community, they are able to mobilize support from stakeholders when the need arises. Keeping the library program in the spotlight through consistent services and public relations are essential. The school or library website and social media, the school or library newsletter, principals’ communications to families, and local broadcast media outlets are all venues to share the library story.

In her article “Tales of the Crypt,” elementary and middle school librarian Kelly Klober from Danville (AR) shares an exciting Living History project and event that involved students in researching the lives of people buried in the town cemetery. Adult participants in the project included classroom teachers, family members, and other volunteers from the community. Kelly included this as one of her tips for success: “Make friends with the press. We always have incredible coverage from our local newspaper, and our high school’s senior seminar class has always been kind enough to video the event” (Klober 2019, 20).

Advocating for the Position
While some argue that school librarians should not advocate for their own positions, I whole-heartedly disagree. If there were a proposal on the table in your district to eliminate all kindergarten teachers, you can bet that kinder teachers (and their first-grade colleagues, families, and more) would be frontline advocates who could clearly state the need to retain these positions. State-certified school librarian positions are no different. There is research-based evidence that supports the value of having a state-certified school librarian on every school faculty. School librarians should know this research. The following examples are from an article published in Phi Delta Kappan Online by Keith Curry Lance and Debra Kachel (2018).

Given the emphasis on literacy and reading in many schools and districts, it makes intuitive sense that students’ reading and writing scores would be better in schools with a strong library program. In a Washington state study, graduation rates and test scores in reading and math were significantly higher in schools with high-quality libraries and certified librarians, even after controlling for school size and poverty (Coker 2015). Reading and writing scores tend to be higher for all students who have a full-time certified librarian. The Pennsylvania study (2012) found that reading scores for Black students (5.5%), Latino students (5.2%), and students with disabilities (4.6%) where higher when the school had a full-time librarian. Even higher academic gains were evident among student subgroups if their schools had more library staff, larger library collections, and greater access to technology, databases, and the library itself. The 4th-grade NAEP reading data supported the Pennsylvania findings. In states that gained librarians between 2004-05 and 2008-09, average reading scores for poor students, Black students, and Latino students improved more than in states that lost librarians. In states that lost librarians, English language learners’ scores dropped by almost 3% (Lance and Schwartz 2012).

School librarians must advocate for their own positions based on research, on their own practice, and on locally collected student learning data.

Advocacy-at-Large
Inviting print and broadcast media to library program events and writing letters to the editor and op-ed pieces for local newspapers are ways to take the school library story out into the community. School librarians and their advocates can keep school libraries in the minds of the general public as preparation for advocacy appeals and initiatives that will require the support of school boards, families, and voters.

Here are two recently published op-eds that I wrote on behalf of Tucson’s school librarians, libraries, students, educators, administrators, and families.

Missing School Librarians Means Lost Literacy Learning,” Arizona Daily Star, November 3, 2017.

Literacy Matters Every Day,” Arizona Daily Star, March 6, 2019.

And as part of a School Librarian Restoration Project in Tucson Unified School District, TUSD board liaison Kristen Bury of the School Community Partnership Council and I were briefly interviewed by a local news station KGUN9.

Restoration Project Aims to Employ More Librarians for TUSD,” KGUN9 video interview and article.

This letter to the editor was published on April 18, 2019 during School Library Month. “The Library Ecosystem.”

Strategic school librarians engage and enlist others in long-term, on-going advocacy efforts to ensure that school library stakeholders will have equitable access to the resources, instructional and other services, professional expertise, and leadership school librarians and libraries provide. Keeping the public informed is essential when the time comes to seek their support for specific advocacy appeals.

Questions for Discussion and Reflection

  1. How are you engaged in long-term, on-going advocacy?
  2. Who do you need to ask to join you in this effort?

Works Cited

American Library Association. 2008. Library Advocate’s Handbook. 3rd ed. http://www.ala.org/advocacy/advocacy-university/library-advocates-handbook

Coker, Elizabeth. 2015. The Washington State School Library Study: Certified Teacher-librarians, Library Quality and Student Achievement in Washington State Public Schools. Seattle: Washington Library Media Association.

Ewbank, Ann. 2019. Political Advocacy for School Librarians: Leveraging Your Influence. Santa Barbara, CA: Libraries Unlimited.

Klober, Kelly. 2019. “Tales from the Crypt.” Knowledge Quest 47 (4): 16-20.

Lance, Keith Curry, and Bill Schwarz. 2012. How Pennsylvania School Libraries Pay Off: Investments in Student Achievement and Academic Standards. PA School Library Project. https://files.eric.ed.gov/fulltext/ED543418.pdf

Lance, Keith Curry, and Debra Kachel. 2018. “Why School Librarians Matter: What Years of Research Tell Us.” Phi Delta Kappan Online. http://www.kappanonline.org/lance-kachel-school-librarians-matter-years-research/

Advocacy: An Essential Component of Daily Practice

Every time school librarians greet a student, family member, classroom teacher or specialist, administrator, prospective student/family, or visiting dignitary in the school library, they show the learning community that the library is a welcoming environment. Following up a warm smile with an offer of help is the first step in establishing the library as a place where a friendly staff helps others solve their problems or get their needs met. Through signage, book and resource displays, technology access and tools, the physical space of the library communicates a great deal about the values and quality of the program—and by extension the work of the school librarian.

“Our” Library
One of the most important messages the physical (and virtual) space of the library must communicate is this: the school library is an “our” place. The resources of the library and the activities that occur via the library program belong to the entire learning community. In addition to always referring to the library as “our library” and its resources as “our resources,” school librarians make a concerted effort to involve students, families, classroom teachers and specialists, and administrators in guiding the library program. The “our” should be understood by all.

Student work is an essential feature of the physical as well as the virtual library. Evidence of student learning should be front and center and obvious to anyone visiting the library or accessing the library’s website. Spotlighting and curating learning outcomes shows how the librarian contributes to the academic program of the school. In addition, the contributions of library student aides should also be evident in physical and virtual spaces.

When library stakeholders know they have ownership of the library, they are more likely to understand what makes the library program successful. As contributors to the library’s success, they have a vested interest in its smooth and effective functioning. As beneficiaries of the quality of the program, it is in their self-interest to help the librarian lead in an exciting learning environment. Involved stakeholders are more likely to support an advocacy appeal—whether it is launched by the librarian or another member of the learning community—because they have a stake in the outcome.

The Library Fishbowl
The school library is a fishbowl. Anyone in the school or community (with proper credentials) can walk into the library at any time and observe the work of the school librarian. For librarians who began their careers as classroom teachers, this can be a bit unnerving at first. A classroom teacher who appears at the library to check out some resources may sit down and watch her colleagues (a school librarian and another classroom teacher) coteach. Administrators who conduct classroom walk-throughs will also observe in the library and will often bring district-level administrators, prospective parents, and community members along with them, particularly in a state-of-the-art library.

Adult volunteers in the library have a bird’s eye view of students’ and classroom teachers’ interactions with the librarian and the library assistant. Volunteers are often students’ family members who share their observations at the Friday night football game or the Little League game on Saturday. Involving adult volunteers in the Library Advisory Committee increases their ownership in the program and will likely lead to positive public relations for the librarian and the program.

Advocacy as a Story
Advocacy is a story that is created, developed, and told in the everyday practices of the school librarian and the library staff. Involving others stakeholders as co-authors of the library story is an essential and strategic component of effective advocacy. By building connections and through collaborative partnerships, school librarians lay the foundation on which the learning community can and will come together to advocate for the library when there is a need. Every member of the community will be able to tell and retell an authentic and convincing story that illustrates the values, practices, and needs of the school library program.

The library advocacy story is not only important for an individual school community. An authentic and effective story reaches out to other schools, across districts, and out into the greater community. It can also reach across the state and around the country or the world. Together, all of our individual advocacy stories can change hearts and minds and make a difference for school librarianship as a profession. “Developing excellence in school library programs and a credible collective advocacy story is a path to sustaining the vitality, integrity, and the future of our profession” (Moreillon 2015, 26).

Questions for Discussion and Reflection

  1. For what specific support, project, resources, or tools would you launch an advocacy appeal today?
  2. How would you frame that appeal in terms of benefits to students, classroom teachers, specialists, and/or administrators?

Work Cited

Moreillon, Judi. 2015. “Quick Remedies Column: Collaborative Library Stories.” School Library Monthly 31 (8): 25-26.

Leading Successful Advocacy Appeals

April is School Library Month: Everyone Belongs @Your School Library

When you read Chapter 8 in Maximizing School Librarian Leadership, you will clearly make the connection between leadership and advocacy. Effective school librarians lead advocacy initiatives in order to spotlight the needs of students, classroom teachers, and administrators in relationship to the library program. Such advocacy efforts are made in light of the positive impact the program and school librarians’ teaching/coteaching have on student learning and classroom teachers’ teaching as well as in support of administrators reaching school goals.

School librarians’ own advocacy efforts can lead to increasing all library stakeholders understanding of the critical role libraries and librarians play in future ready education. In a study of school library advocacy literature published between 2001 and 2011, researchers Ann Dutton Ewbank and Ja Youn Kwon found that 83% of advocacy activities were initiated by school librarians themselves or by an individual in the school library field (2015, 240). Only 5% of the advocates mentioned in the literature were parents and just 3% were school administrators.

Advocacy Appeals Supported by Stakeholders
The “Spokane Moms” are one of the shining examples of parent advocates who have spoken up for school librarians and libraries. In 2008, they launched a website, maintained a blog, cited research and testimonials, and provided advocates with ways to support their cause. Working together, they effectively advocated to save professional school librarian positions first in their own city and then throughout the state of Washington.

Each year during April, School Library Month, the American Association of School Librarians seeks an advocate who will record a public service announcement (PSA) to promote the importance of school libraries and librarians. Author and illustrator Dav Pilkey provided this year’s PSA. His heartfelt personal story of being a child with learning challenges and parents who encouraged him to read whatever he wanted provides a powerful testimonial for librarians and librarians. School librarians and school library advocates are encouraged to download it and share it widely in their learning communities and online.

Advocacy Appeals Launched by School Librarians
We all wish our communities had the advantages of a dedicated group of advocates such as the Spokane Moms. While we can count on support from our national association and authors who are generous in making appeals for our profession, school librarians must face the reality of everyday advocacy. School librarians themselves must speak out and be their own first advocates.

Chapter 8 includes an example of a school librarian-led advocacy appeal to hire library assistants in every school—assistants who make it possible for school librarians and the program to reach their capacity to lead, teach, and provide professional development. The example guides readers through a step-by-step process that can be applied to other types librarian-led advocacy efforts.

Advocacy Goal
School librarians may launch an advocacy appeal, but our ultimate goal is for stakeholders to become knowledgeable, vocal spokespersons for the program. When stakeholders speak up on behalf of school librarians and libraries, many policy- and decision-makers will sit up and listen. And when the initiative takes on a life of its own, school librarians can help ensure the success of such efforts by leading from behind the scenes to keep the messaging strong, clear, and productive in reaching the intended outcomes.

Questions for Discussion and Reflection

  1. For what specific support, project, resources, or tools would you launch an advocacy appeal today?
  2. How would you frame that appeal in terms of benefits to students, classroom teachers, specialists, and/or administrators?

Work Cited

Ewbank, Ann Dutton, and Ja Youn Kwon. 2015. “School Library Advocacy Literature in the United States: An Exploratory Content Analysis.” Library & Information Science Research 37: 236-243.

 

Educating Young and Future Voters

This month op-eds and letters to the editor in the Arizona Daily Star and other news sources have called for seasoned voters to encourage and support young voters, especially Millennials, in exercising their right to vote. This is especially true in midterm elections when many “mature” voters opt-out of participation in our country’s electoral process. For educators, this is two-pronged responsibility.

Educators Must Vote
Educators must commit ourselves to work for and vote for candidates that support district public school education. According to the National Center for Educational Statistics, the projected 2018 public school enrollment was 50.6 million students. Nationally, about nine out of ten students rely on publicly funded schools for their education. (That is why I vote for Arizona candidates who are #RedforEd and support #SOSArizona.)

The illustration for this blog post was created by Authors and Illustrators for Children member R.W. Alley. I agree that “v-o-t-e” is the way to spell “future….” and so is “e-d-u-c-a-t-i-o-n.” As a children’s book author, I am a member of AIforC. This organization is dedicated to a “free, truthful, and safe America for ALL children.” Our members are children’s book creators and associates “committed to vote, campaign, and speak out for candidates and policies to create a safe, healthy, and inspired future for children everywhere.” (You can view a list of members on the website.)

Educators Must Educate Young and Future Voters
Educators must also support young voters in accepting and cherishing the right to vote. I have been phone banking in Arizona. Many of the voters I have talked with are passionate about exercising their right to vote. As educators, we must share that passion with the young people in our care. Whether or not they are yet eligible to vote, we must teach students the history of enfranchisement in our country and instill in them the importance of participating in all elections—local, state, and national.

Last month, Common Sense Media posted an article by Regan McMahon in their “Parents, Media, and Everything In Between” section called “17 Tips to Steer Kids of All Ages Through the Political Season.” Many of these strategies can be used by school librarians and classroom teachers as well.

Last summer, I posted resources to support classroom teachers and school librarians in teaching and coteaching civics education. (See below.) This week and next are ideal times to take up this topic in classrooms and libraries across the U.S. Integrating real-world and current events into the curriculum can help students find relevance in their schooling. Focusing reading, research, and discussions on voting can also help strengthen our democracy.

Let’s work together to ensure that all current and future voters know how to spell “future.”

“V-O-T-E” and “E-D-U-C-A-T-I-O-N” !!!

Previous 2018 Posts Focused on Election 2018

7/16/18 – Planning for Election 2018

7/23/18 – Election 2018 Resources, including The Center for Civic Education

7/30/18 – Election 2018 and Digital Literacy

 

Image Credit: R. W. Alley “Spelling Bee.” Used with Permission

Building Connections for Learning in the Neighborhood

In my blog post last week, I recommended that people see Emilio Estevez’s film The Public when it is available in their community. This week I MUST follow up that recommendation with another. Won’t You Be My Neighbor?—a film about the life, work, and empowered positive impact of the amazing Fred Rogers—is a touching, sweet, emotional, and illuminating film about a man who made an incredible difference in the lives of countless young children and their families.

I have always remarked that one attribute that separates educators from (many) other adults is that we care about other people’s children. School librarians whose “kids” are all the young people in their schools must have expansive hearts to accommodate the personal and academic needs of all the youth we serve.

Effective and caring school librarians create a climate of welcoming acceptance in the library that extends out into the school and into the surrounding community. We achieve that through library programs that affirm diversity, insist upon equity, and strive to help all learners (students, educators, and parents) achieve their capacity to think, create, share, and grow.

This film made so many connections for me with our work in school libraries. These are just a few of them.

In the themed episodes for Mr. Rogers’ Neighborhood, Fred addressed children’s feelings about war, divorce, race, and other timely topics. He did not talk down to children. He did not shield them from the realities of their lives because he respected their intelligence. Fred Rogers was a courageous educator and friend to children. Today’s educators should be as courageous in helping learners express their feelings and deal with real-world problems and issues.

Our daughter watched Mr. Rogers’ Neighborhood is the 1980s. I distinctly remember the pace of Mr. Rogers’ show compared with other children’s programming at the time. It was slower, in many ways more thoughtful, and allowed viewers thinking and feeling time. With today’s focus on academic, social, and emotional learning in many schools and districts (see CASEL), there is much for educators to consider in terms of a slower pace. We can carve out the necessary time students need to integrate their learning into their lives by making time for reflection and time for sharing with others.

The Guided Inquiry Design Framework (Kuhlthau, Maniotes, and Caspari 2012) that includes sufficient time for students to immerse themselves in questions of their own making acknowledges the emotional aspects of learning. As Carol Kuhlthau (2013) found in her research on the information search process, inquirers pass through various emotions as they pursue learning. If Fred Rogers had known about inquiry learning, I believe he would have agreed that such a process is respectful of learners’ emotions as well as their intellect.

One of the most powerful scenes in the film is when Fred Rogers testified at a Senate hearing regarding funding for the Public Broadcasting System. At the hearing, Senator John O. Pastore promised to read Fred’s prepared statement but asked him to talk extemporaneously in his oral testimony. Mr. Rogers began his response by telling the senator that he trusted him to keep his word and read the statement, which Fred has so carefully prepared. Then, he sang him a song about children feeling fearful and developing trust—a song sung from Fred’s heart that went straight to Senator Pastore’s heart. At the end of the song, the senator simply said, “You got the $20 million.”

This is a vivid reminder that when we are advocating for school library programs that help all learners succeed, our knowledge and data do matter. But it’s our stories that touch the heart; they are most often the aspect of our advocacy work that helps people make difficult decisions. Changing people’s minds through their hearts works.

These are some of the quotes from the film that made powerful connections for me and may serve as words of wisdom for today’s educators.

“’Won’t you be my neighbor?’ Well, I suppose it’s an invitation. It’s an invitation for somebody to be close to you” (Fred Rogers).

“Love is at the root of everything – all learning, all parenting, all relationships. Love or the lack of it. And what we see and hear on the screen is part of who we become” (Fred Rogers).

“Someone smiled you into smiling; sang you into singing; read you into reading” (Fred Rogers paraphrase from the film to the best of my memory).

I believe that educators can care students into caring about their own well-being, the health of our/their country, and the future of our planet. When we care for our “neighbors,” we model the empathy that is essential for living, working, and succeeding in a global society.

Thank you, Mr. Rogers, film director Marvin Neville, the film’s producers, and others who brought Fred Rogers’ knowledge, perspective, and heart to the screen. I also believe we become what we see and hear on the screen. I want Won’t You Be My Neighbor to be part of my becoming.

References
Collaborative for Academic, Social, and Emotional Learning. “CASEL: Educating Hearts. Inspiring Minds.” www.casel.org.

Kuhlthau, Carol Collier. 2013. “Inquiry Inspires Original Research.” School Library Monthly 30 (2): 5-8.

Kuhlthau, Carol C., Leslie K. Maniotes, and Ann K. Caspari. 2012. Guided Inquiry Design: A Framework for Inquiry in Your School. Santa Barbara, CA: Libraries Unlimited.

Image Credit: Sign distributed by Peace Centers across the U.S.

Question to the Internet Movie Database: What does it take to earn a ten?

 

Libraries and Neutrality

The June, 2018, American Libraries magazine is one of the most thought-provoking issues ever. I believe the summary and links from Jim Neal’s Midwinter President’s Program on librarianship and neutrality should be required reading for every library science graduate student and used as a discussion starter in classrooms and libraries everywhere. From serving the literacy needs of patrons in prison and those of Women, Infants, and Children (WIC) program families, to using visual data to activate middle school readers, to addressing Melvil Dewey’s legacy, this issue is a treasure trove of information, knowledge, and wisdom. It’s also a rich source of topics for this blog.

ALA President Jim Neal’s session at Midwinter in Denver featured a debate with two speakers in favor of neutrality (James LaRue and Em Claire Knowles) and two speakers against neutrality (Chris Bourg and R. David Lankes). A panel of four speakers responded to the debate: Emily Drabinski, Emily Knox, Kathleen de la Peña McCook, and Kelvin Watson. The full program video is available online to Midwinter attendees at bit.ly/mw18-pres.

These are some of my takeaways beginning with the pro-neutrality debaters. James LaRue offered three dimensions for neutrality: service, access, and collections. In his view, neutrality is “enshrined in (library) values” and can be summarized as “everyone gets a seat at the table” (34). Em Claire Knowles noted that libraries/librarians have social goals but believes “an active, engaged, continually reaffirmed neutrality is just the first rung on the ladder to advocacy and social justice” (35).

On the other side of the debate, Chris Bourg noted that “neutrality, by definition, is not taking sides” (34). Operating from that definition, he notes “decisions like how much funding a library gets, who should have access to a library, and even where a library is located are not neutral decisions” (34). R. David Lankes further unpacks the “myth of neutrality” (35) and gives this example: “a poor child needs a different level of service to meet our mission than college-educated adults in terms of literacy” (36).

Emily Knox’s comment reproduced in the image above rings true for me (37).  Libraries, and school libraries in particular, cannot collect every book published for youth. In our decision-making, our goal is to provide access to all sides of issues. But with limited budgets and the charge to provide resources aligned with school curricula, school librarians must pick and choose. We do so in the displays we create, the literacy programs we offer, and the ways we collaborate with classroom teachers and specialists and involve students and families in the library program. As the article in this issue by school librarian Kelsey Cohen demonstrates (see next week’s blog post), the library cannot be neutral and simply serve the students who are eager to read.

To be honest, the decisions we make reflect our shared librarianship values, the values of our communities, and our own personal values as well. In the types of outreach and the target audiences for our outreach activities, whether in school, public, or academic libraries, librarians who adhere to our value of “access” seek to be fair rather than equal. A neutral library would simply exist and serve the patrons who come. The library/librarian that assesses the community and determines how to best help people achieve their goals will, of necessity, do more for some than for others.

As Kelvin Watson noted: “We can’t be neutral on social and political issues that impact our customers because, to be frank, those social and political issues impact us as well” (38). In schools, our English language learners and their classroom teachers may need more literacy support than our gifted and talented students and their classroom teachers. Youth living in poverty may need access to literacy and technology resources more than our affluent students who have access in their homes. Inviting an author from an underrepresented group to provide a literacy event may speak in more personally meaningful and impactful ways to some of our students and families than to others. In my opinion, the ways school librarians address academic, social. and political inequities is not a neutral stance.

Since I was unable to attend Midwinter, I especially appreciate the excerpts available in American Libraries magazine and the links to some of the presenters’ full remarks. As noted above, I believe this article can spark a lively and critical conversation in libraries across the country and around the world. I hope you will make time to seek out, read, and discuss the issue of neutrality in librarianship in your professional learning networks.

Work Cited

American Libraries 49 (6). June, 2018.

Image credits:
Quote from Emily J. M. Knox

Youngson, Nick. “Decision-making Highway Sign.” http://www.creative-commons-images.com/highway-signs/d/decision-making.html

Maximizing Leadership: Chapter 8

Maximizing School Librarian Leadership: Building Connections for Learning and Advocacy will be published by ALA Editions in June, 2018. Since the publication date is fast approaching, I am previewing Chapter 8 this week and Chapter 9 next in order to give reviewers a one-page summary of each of the nine chapters in the book.

The book will be hot off the presses next month and a limited number of copies will be available at the ALA Store at the Annual Conference in New Orleans. I will be participating in the conference and will carry copies of the book for you to preview. I will also have $5-off coupons to hand out.

Chapter 8: Leadership and Advocacy

“Good leaders get people to work for them. Great leaders get people to work for a cause that is greater than any of them—and then for one another in service of that cause” (Pearce 2013, 40).

Leadership and advocacy go hand in hand; both are necessary for achieving future ready learning. Leaders seek to influence the attitudes and behaviors of the members of their team as well as other stakeholders in their endeavors. Trust is the foundation on which these changes are built. School librarians can be coleaders with principals to positively affect school climate and culture. They do so through developing trusting classroom-library instructional partnerships.

“Leadership is about social influence, enlisting the engagement and support of others in achieving a common task” (Haycock 2017, 11).  One common task of school leaders is to ensure continuous improvement in teaching and learning. Working together, school leaders and stakeholders are able to transform traditional pedagogy into future ready education for the benefit of students. This is a cause and an effort that requires the commitment and dedication of a team that includes administrators, educators, students, families, and community.

Advocacy begins when library programs are aligned with the vision, mission, and strategic plan for their schools and districts. School librarians match library programs with the agenda and priorities of library stakeholders. Working from that shared vision, mission, and plan, school librarians codevelop a vital, integrated, and results-oriented school library program.

School librarians have the responsibility to educate stakeholders about the value added by their teaching and leadership. They serve as “centralized” instructional partners who work with all school library stakeholders. This global influence gives librarians opportunities to positively impact learning and teaching throughout the building. School librarians collect and share data and use promotional materials to educate stakeholders about the benefits that result from the learning opportunities that happen through the library program. This is the most effective way to advocate for the program and build a cadre of advocates among library stakeholders.

What you will find in this chapter:
1. The Relationship between Leadership and Advocacy;
2. Public Relations and Advocacy Tools;
3. School Librarians’ Public Relations, Marketing, and Advocacy Checklist;
4. Sample Advocacy Plan.

Through their daily activities of coplanning, coteaching, coassessing student learning, and providing and engaging in professional development, school librarian leaders create advocates as an organic part of their work. Along the way, they nurture relationships with colleagues, families, educational decision-makers and policy-makers at the district and state levels, members of the business community, and voters who are also stakeholders in preK−12 education.

Works Cited

Haycock, Ken. 2017. “Leadership from the Middle: Building Influence for Change.” In The Many Faces of School Library Leadership, 2nd ed., edited by Sharon Coatney and Violet H. Harada, 1–12. Santa Barbara, CA: Libraries Unlimited.

Pearce, Terry. 2013. Leading Out Loud: A Guide for Engaging Others in Creating the Future, 3rd ed. San Francisco: Jossey-Bass.

Image Credit: Word Cloud created at Wordle.net

National Library Legislative Day and More

A photograph on the Arizona Daily Star opinion page on May 3, 2018, struck a chord with me. If you have been following the national news, you know that Arizona’s teacher walkout and #RedForEd movement has been called a “Norma Rae moment.” Long underpaid and undervalued educators working with large class sizes and antiquated technology in crumbling buildings, Arizona educators and advocates have held Governor Ducey and his majority-Republican legislature’s feet to the fire. Activists are vowing to keep the momentum for improving education for Arizona’s students going through the November election.

The photo on the May 3rd opinion page was of a #RedForEd group in which one of the protesters was a woman holding this sign: “Even LIBRARIANS can’t keep QUIET anymore!”

To my way of thinking, NO ONE who is passionate about youth, learning, and teaching should ever keep quiet about what kind of education today’s young people need to succeed—especially not school librarians.

In that context, I am delighted that hundreds of librarians, library trustees, library patrons, and advocates are in Washington, D.C. for the American Library Association’s annual National Library Legislative Day (#NLLD18).

I have never had the opportunity to meet face to face with lawmakers during #NLLD, but I am signed up to participate virtually today, May 7th and tomorrow, May 8th.

I will be emailing, phoning, and Tweeting Arizona Senators John McCain and Jeff Flake and  Representative Martha McSally during this two-day event to remind them that Arizona’s students, educators, and families need the expertise of school librarians and the services of school libraries.

U.S. school and public libraries have a vital role to play in the health and prosperity of our country. Literacy learning and programming are critical services. From cradle to grave, libraries help patrons and communities meet their life goals. Access to technology tools is one essential service libraries provide. Since one in four households in the U.S. are without Internet connection, school and public libraries help level the playing field by providing students, families, and adults equitable access to the tools of our times and the digital resources that impact daily lives.

Other Library National Advocacy Efforts
ALA members and supporters advocate for their patrons all year long. The ALA Advocacy page provides a rich resource of support. This year, the American Association of School Librarians (AASL) Advocacy Committee launched AASL Connection (#AASLcxn), a quarterly advocacy and information sharing effort that includes webinars, Twitter chats, and more. The Association for Library Service to Children Everyday Advocacy page provides resources as well.

In addition to these, I highly recommend the work of EveryLibrary.org. Every Library helps school and public libraries organize and sustain advocacy efforts. Signing petitions or tweeting out information for these efforts is a way for librarians to support advocacy initiative across the country. Every Library has also started a peer-reviewed journal called The Political Librarian. As an Every Library monthly subscriber, I am proud to support the activism of my colleagues.

Advocating Closer to Home
I have made a long-time commitment to write as often as possible for Tucson’s Arizona Daily Star newspaper. I believe it is important to speak up locally as well as nationally about school librarianship, particularly in a state like Arizona where so few preK-12 students and educators are receiving the support of state-endorsed school librarians.

Although my letters do not always get published, my passion for our profession and what access to literacy learning means for students keeps me submitting. These are a few of my published letters to the editor and an opinion piece published within the last year.

One Million Arizona Students at Risk.” Arizona Daily Star (Apr. 4, 2017)

Missing School Librarians Means Lost Literacy Learning.” Arizona Daily Star (Nov. 3, 2017).

Early Childhood Education: A First Step that Requires Follow-Up.” Arizona Daily Star Online (Apr. 11, 2018)

I Know Who Goldwater Can Sue.” Arizona Daily Star Online (May 2, 2018).

If school librarianship is to survive, each of us must find our way to speak up and out for our profession. Yes, it is ideal and rewarding when our administrators, classroom teacher colleagues, families, and students raise their voices in support of our work. Yet, there are many who do not have first-hand experience of what school librarians contribute to students’ learning and to other educators’ teaching. It is only by educating the larger community and speaking up for our work that we can expect to change the outdated stereotypes and under valuing of our school librarians and libraries that persist today.

Please join our librarian colleagues, library advocates, and me today and tomorrow for National Library Legislative Day. Think nationally for #NLLD18 and act locally every day. Together—we can make a difference.

Image Courtesy of the American Library Association

#SLM18 Making Community Connections

This week, School Library Month (#SLM18) activities focus on outreach with the community.  To my way of thinking, there are two communities to which effective school librarians are accountable – the community of the school and the community outside the walls of the school. The imperative to make connections in both can be the same.

When I think of the word “community,” I immediately think of the teaching of a thoughtful, influential library leader, R. David Lankes. Currently, the Director of the School of Library and Information Science, and Associate Dean, College of Information and Communications, two of his books are my go-to sources for inspiration and guidance in all things “community.”

Like Lankes, I believe “the greatest asset any library has is a librarian” (2011, 29). But librarians isolated in a library with the “stuff” and siloed away from the needs of the community cannot reach their capacity to lead. For school librarians, Lankes argues that “it is time for a new librarianship, one centered on learning and knowledge, not on books and materials, where the community is the collection, and we spend much more time in connection development instead of collection development” (2011, 9). Connection development requires leadership.

What does it mean to lead? Leadership is about influencing others. It’s about making changes in the world – small and larger – that help other people better their lives. In order to lead, school librarians must be “embedded” in the community. They must serve on essential school-based committees and in community-based organizations. When we serve, we build relationships, the essential foundation for making change—together.

According to Lankes, knowledge is created through conversations, which involve both listening and speaking. When we listen to the dreams and goals of our school-based colleagues and people in the wider community, we learn how we can help them achieve their potential. When we help others, they will reciprocate.

Through this daily practice of service, school librarians develop advocates for their programs and for their positions, which are actually one and the same. “Librarians do their job not because they are servants or because they are building a product to be consumed by the community, but ultimately to make the community better. Community members don’t support the library because they are satisfied customers, but because the library is part of who they are” (2012, 37). When the community advocates for the library, they do so because they have experienced the benefits for themselves. It’s in their self-interest.

“The difference between a good and great comes down to this: a library that seeks to serve the community is good, and a library that seeks to inspire your community to be better every day is great. You can love a good library, but you need a great library” (Lankes 2012, 111).


“…To facilitate is not to sit back and wait to be asked… no one ever changed the world waiting to be asked. No, you (the community members) should expect the facilitation of librarians and libraries to be proactive, collaborative, and transformational (bold added). Libraries and librarians facilitate knowledge creation, working to make you and your community smarter” (2012, 42-43).

For me, Lankes’ work is a call to action. Rather than simply serving our communities in a passive way, effective school librarians spread their influence into every nook and cranny of the school. They use their knowledge, expertise, and access to information resources to be proactive in helping every student, classroom teacher, specialist, administrator, and parent achieve their goals.

They form partnerships and collaborate with others in the school and in the larger community to improve the lives of everyone. Through the lens of “community as collection,” school librarians are positioned to act with purpose and passion to transform their communities.

During SLM, school librarians showcase the learning activities that can happen because of the work of an effective school librarian and a collaborative library program. Can we do more? I think so.  Let #SLM18 be a call to action. Our communities should expect more from us and we should step up our literacy leadership and go forward within our school communities and with our larger communities to create futures that benefit all.

Works Cited
Lankes, R. David. 2011. The Atlas of New Librarianship. Cambridge, MA: MIT Press, 2011.

_____. 2012. Expect More: Demanding Better Libraries for Today’s Complex World. CreateSpace Independent Publishing Platform.

Image Credits
Collage created with PowerPoint.

Image Remix: Thurston, Baratunde. 2008. “I Am A Community Organizer.” Flickr.com.  https://www.flickr.com/photos/baratunde/2837373493/

Empowered Citizenship

From my reading of the news, activism among young people is on the rise. The tragedy of school shootings has activated young people, educators, families, and citizens in powerful ways. School librarians and other educators can apply what we have learned from our own advocacy efforts and activist experiences to help youth exercise empowered citizenship.

Last fall, I read You’re More Powerful than You Think: A Citizen’s Guide to Making Change Happen by Eric Liu. The author is the founder and CEO of Citizens University, an organization based in Seattle, Washington that promotes effective citizenship. Liu says he wrote this book for underdogs and challengers. “It’s for people who want to be change agents, not defenders of the status-quo” (Liu 2017, 11).

It takes courage to act on what you believe in, especially when there are powerful institutions and traditional structures in place that your beliefs will disrupt. The ideas in this book are important for anyone—younger or older—who is working to make positive change happen in society.

These are a few of my takeaways from this book and some ways that school librarians across the country are advocating for school libraries staffed by professional librarians and effective school library programs that can serve the needs of empowered students, educators, and families.

“Movements that truly change a society will cohere only when intuitive and uncoordinated activity becomes intentional and well-coordinated” (Liu 2017, 113). The call to intentional, well-coordinated action is a foundation of any successful change process. This can be said of effective instructional planning and professional learning as well as of social movements and advocacy efforts.

In his book, Eric Liu notes three opportunities for people to demonstrate they are more powerful than they (or others) think they are. Reading more about these three strategies is well worth the time.

1. Power creates monopolies, and is winner-take-all. You must change the game.
2. Power creates a story of why it’s legitimate. You much change the story.
3. Power is assumed to be finite and zero-sum. You must change the equation (71).

One way the Lilead Fellows have been thinking about their school library services action plans and advocacy activities is by crafting 27-9-3 messages (27 words, spoken in 9 seconds, with three points – see 01/01/18 blog post). John Chrastka from EveryLibrary.org and collaboration among the Fellows have been instrumental in honing messages to make them more effective for their intended audience(s). These messages are about changing the “game” and the “story.” They are about building relationships in order to share power for the benefit of students.

“To be sure, the citizen’s view of power is not selfless. It is often quite selfish. But whereas self-help and self-advancement focus on the individual, often in isolation, citizen power is about identity and action in the collective: how we make change happen together” (Liu 2017, 11).

These are two examples of how school librarians are working to maintain and improve effective school library services.

News from Washington State – Contributed by Dr. Christie Kaaland, Core Faculty, Antioch University
In response to a teacher shortage, the state’s educational standards board made a rapid unilateral decision to eliminate all coursework requirements to becoming a teacher librarian (along with 25 other content areas) in Washington state. Teacher librarian advocates rose to the cause and aggressively contacted standards board members.  The board was flooded with emails, phone calls, and on-site testimonials resulting in an overturn of this reduced standards’ decision by the board.  This advocacy work happened swiftly, professionally, and timely and resulted in retaining the coursework requirements for all of the 26 content-area certification standards.

News from Michigan – Contributed by Kathy Lester, School Librarian/Technology Integrationist and MAME Past President
On February 8, 2018, the Michigan Department of Education (MDE) published a memo that was sent out to all school districts. In essence, it said that if the person in the school library is doing x, y, z (a list of things from the Michigan certification preparation standards based on certification laws), districts need to have a certified school librarian in place or the district may be financially penalized by losing a small portion of their per pupil funding.

MDE’s intention was to work with districts to grow staff (by earning certification) and provide temporary permits.  However, because only 8% of Michigan schools have full-time certified librarians (and 18% have part-time certified librarians), there was a huge push back from superintendents (and legislators) especially from rural districts in Michigan’s upper peninsula.

As a result, MDE re-wrote the guidance without the Michigan Association of Media Educators’ (MAME) knowledge. Unfortunately, it basically says “anything goes” in school libraries including having paraprofessionals run the library. This “clarification” went out on February 15th.

MAME feels the sting of this setback in an advocacy effort they have been working on since 2013. Still, they are not giving up. They are reorganizing their efforts and rethinking their next moves. As Kathy notes, advocates must keep the five Ps in mind: – present, polite, prepared, positive and persistent.

School librarians can be leaders in modeling effective citizenship and collective action. We can be transparent in our activities and show students, our classroom teacher colleagues, and administrators that it takes organization and persistence. We must also show that the road to change will have its ups and downs but setbacks cannot stop us if we collaborate with a cadre of committed activists and remain true to our moral compass.

Our numbers and our ideals can be sources of power as we seek to ensure empowered learning and teaching through school libraries.

Side note: We can start with being active in our national association and vote! Ballots are available and voting starts today through April 4th. Please consider #Judi4AASL

Work Cited
Liu, Eric. 2017. You’re More Powerful than You Think: A Citizen’s Guide to Making Change. New York: Public Affairs.

Image Credit: Remixed by Judi Moreillon from Thurston, Baratunde. 2008. “I Am A Community Organizer.” Flickr.com. https://www.flickr.com/photos/baratunde/2837373493